SEO Tutorial

What is Micro Influencer Marketing and How to do it? Micro Influencers aren’t just traditional Influencers, in fact, they know or have followers, subscribers or connections with the majority of influencers or experts in a particular business vertical, domain or you can say a niche. They do influencer marketing at micro level and this is the reason how less followers lead to a higher engagement rate. Reports show in 2016, 86% of marketers allocated budget towards Influencers. But how you can do micro influencer marketing? Read below to understand this! How To Find Micro Influencers It is important that a business only works with micro influencers who share their values, else the campaign will not succeed. Here are few tips on how to find the right micro influencers for your business. Identify them on social media Nowadays, it is not difficult to track customers online by following conversations about your company. You can identify the customers who have a considerable

Note : Count some search traffic as direct traffic. This feature is only available in properties using Universal Analytics. Analytics identifies the terms used to find your site through search engines, and displays these keywords (including phrases) in your reports. For Google organic searches, Analytics will generally show a keyword of (not provided) because all Google searches are secured via SSL, and search queries are not exposed. You can exclude specific search terms from being identified in your Analytics account. When users find your site using an excluded term, that traffic isn’t included as search traffic in your reports. Instead, it’s counted as direct traffic. You might, for example, want to exclude your own company name or your domain as search terms. Any traffic that finds your site by searching either of these terms then appears as direct traffic in your reports. When you exclude search traffic that arrives at your site using specific keywords, other activi

This feature is only available in  properties using Universal Analytics . Referral traffic is the segment of traffic that arrives on your website through another source, like through a link on another domain. Analytics automatically recognizes where traffic was immediately before arriving on your site, and displays the domain names of these sites as the referral traffic sources in your reports. Sample Img How excluding referral traffic affects your data By default, a referral automatically triggers a new session. When you exclude a referral source, traffic that arrives to your site from the excluded domain doesn’t trigger a new session. If you want traffic arriving from a specific site to trigger a new session, don't include that domain in this table. Because each referral triggers a new session, excluding referrals (or not excluding referrals) affects how sessions are calculated in your account. The same interaction can be counted as either one or two ses

Good speed of your website get maximum page views, attract customer, user satisfaction and conversions.  Minimize HTTP Requests 80% of a Web page’s load time is spent downloading the different pieces-parts of the page: images, stylesheets, scripts, Flash, etc. That being the case, the quickest way to improve site speed is to simplify your design. Streamline the number of elements on your page. Use CSS instead of images whenever possible. Combine multiple style sheets into one. Reduce scripts and put them at the bottom of the page. Reduce Server Response Time Your target is a server response time of less than 200ms (milliseconds). And if you follow the tips in this article, you’re well on your way to achieving this. Enable Gzip Compression Large pages are often 100kb and more. As a result, they’re bulky and slow to download. Compression reduces the bandwidth of your pages, thereby reducing HTTP response. You do this with a tool called Gzip . And since 90% of to

Google Webmaster Tools helps you to identify issues with your site and monitor, maintain your site's presence in Google Search results. Why use Search Console? Monitor your site's performance in Google Search results: Make sure that Google can access your content Submit new content for crawling and remove content you don't want shown in search results Create and monitor content that delivers visually engaging search results Maintain your site with minimal disruption to search performance Monitor and resolve malware or spam issues so your site stays clean Discover how Google Search—and the world—sees your site: Which queries caused your site to appear in search results? Did some queries result in more traffic to your site than others? Are your product prices, company contact info, or events highlighted in rich search results? Which sites are linking to your website? Is your mobile site performing well for visitors searching on mobile? Google Webmaster

Here are some simple steps to perform and you can do to analyze your SEO competition. 1. Identify Who are Your Competitors If you don't know who they are. In some cases identifying your competitors is very easy -  First, research keywords, if you haven’t already, and prepare a list of your most powerful keywords . Next, check which sites are ranking well for each of your top keywords. A simple way to find your competitors is to go to Google and search for your top keywords. For example, if you’re selling printers. A quick search on Google will show you the top sites competing for the keyword “buy printers online”: You can also use a tool like SEMrush to get your list of competitors for each keyword: 2. Visit Competitors Site and Analyze their on-page Strategy After you have a list of your competitors ‐ Analyse your competitors’ sites in detail to see how they’re optimizing their web pages. You should be watching if their sites are designed professionall