SEO Tutorial

Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app, such as those intended for traffic analysis and marketing optimization. You can add and update AdWords, Google Analytics, Firebase Analytics, Floodlight, and 3rd party or custom tags from the Tag Manager user interface instead of editing site code. What is a tag? A tag is a snippet of code that sends information to a third party, such as Google. If you don't use a tag management solution such as Tag Manager, you need to add these snippets of code directly to files on your website or mobile app. Setup for web To manage tags using Tag Manager: Go to tagmanager.google.com to create an account (or to access an existing account). Create a container for your site in the account. Add the container snippet to your site. Migrate any hardcoded tags (such as AdWords or DoubleClick tags) from your site’s source code into Tag

What is Micro Influencer Marketing and How to do it? Micro Influencers aren’t just traditional Influencers, in fact, they know or have followers, subscribers or connections with the majority of influencers or experts in a particular business vertical, domain or you can say a niche. They do influencer marketing at micro level and this is the reason how less followers lead to a higher engagement rate. Reports show in 2016, 86% of marketers allocated budget towards Influencers. But how you can do micro influencer marketing? Read below to understand this! How To Find Micro Influencers It is important that a business only works with micro influencers who share their values, else the campaign will not succeed. Here are few tips on how to find the right micro influencers for your business. Identify them on social media Nowadays, it is not difficult to track customers online by following conversations about your company. You can identify the customers who have a considerable

Note : Count some search traffic as direct traffic. This feature is only available in properties using Universal Analytics. Analytics identifies the terms used to find your site through search engines, and displays these keywords (including phrases) in your reports. For Google organic searches, Analytics will generally show a keyword of (not provided) because all Google searches are secured via SSL, and search queries are not exposed. You can exclude specific search terms from being identified in your Analytics account. When users find your site using an excluded term, that traffic isn’t included as search traffic in your reports. Instead, it’s counted as direct traffic. You might, for example, want to exclude your own company name or your domain as search terms. Any traffic that finds your site by searching either of these terms then appears as direct traffic in your reports. When you exclude search traffic that arrives at your site using specific keywords, other activi

This feature is only available in  properties using Universal Analytics . Referral traffic is the segment of traffic that arrives on your website through another source, like through a link on another domain. Analytics automatically recognizes where traffic was immediately before arriving on your site, and displays the domain names of these sites as the referral traffic sources in your reports. Sample Img How excluding referral traffic affects your data By default, a referral automatically triggers a new session. When you exclude a referral source, traffic that arrives to your site from the excluded domain doesn’t trigger a new session. If you want traffic arriving from a specific site to trigger a new session, don't include that domain in this table. Because each referral triggers a new session, excluding referrals (or not excluding referrals) affects how sessions are calculated in your account. The same interaction can be counted as either one or two ses