Micro Influencer Marketing

What is Micro Influencer Marketing and How to do it?

Micro Influencers aren’t just traditional Influencers, in fact, they know or have followers, subscribers or connections with the majority of influencers or experts in a particular business vertical, domain or you can say a niche. They do influencer marketing at micro level and this is the reason how less followers lead to a higher engagement rate. Reports show in 2016, 86% of marketers allocated budget towards Influencers. But how you can do micro influencer marketing? Read below to understand this!

How To Find Micro Influencers

It is important that a business only works with micro influencers who share their values, else the campaign will not succeed. Here are few tips on how to find the right micro influencers for your business.

Identify them on social media

Nowadays, it is not difficult to track customers online by following conversations about your company. You can identify the customers who have a considerable amount of influence on a group people. Since they are already talking about your brand, it will be easier to approach

them.

You can find them among your own followers

Keep an eye on your own list of followers. It is possible that you will find a few micro influencers among them as well. In this case as well, you will not have to put in much effort in approaching them as they are already interested in what you sell.

Find them by researching hashtags

If you are trying to reach out to completely new micro influencers who may not have even heard of your brand, you can take advantage of hashtag research. It will help you track down influencers who take interest in services or products that are close to what your company offers.

Make use of Google Search

The Google search can help you find bloggers located in the area in which your company serves. This is a highly useful methods for small companies that operate in a specific locality. Such micro influencers can help you reach out to the potential customers in your area, thereby increasing the sales for you.

Some Interesting Facts

There are certain interesting facts about Micro Influencer marketing that will enhance your interest towards practicing it.

59% of Micro Influencers think Instagram is the most effective social media platform to engage their target audience.
51% of marketers believe they acquire better customers through Micro Influencer marketing.
84% of marketers said they would launch at least one influencer campaign within the next 12 months.
Nearly 40% of Twitter users say they’ve made a purchase as a direct result of a Tweet from an influencer.
Micro Influencers do 22.2 times more purchase-related conversations and product recommendations than other average users.
82% consumers follow recommendations made by a Micro Influencer.
94% consumers consider Micro Influencers to be more believable, knowledgeable and credible.
According to 92% consumers, Micro Influencers are also considered to be better at explaining how a certain product works or how it’s supposed to be used.

Difference Between Micro Influencers and Influencers

A lot of people get confused between Micro Influencers and simple Infleuncers. How will you differentiate between Micro Influencers and other influencers? Below information will make you understand basic difference between a Micro Influencer and an Influencer.

Celebrities – 1 million+ followers or subscribers
Top Influencers – 500,000 to 1 million followers or subscribers
Middle Influencers – 100,000 to 500,000 followers or subscribers
Micro Influencers – 1000 to 100,000 followers or subscribers

What are Major Platforms for Micro Influencer Marketing?

When it comes to Influencers or Micro Influencers, Instagram and Twitter are the biggest Micro Influencer marketing platforms.
Instagram has 400 million daily active users and 150 million daily active Instagram stories. However, Twitter has 271 million monthly active users and 500 million tweets on each day. Competition is very high on both the platforms. Average engagement rate for all Instagram posts is 1.1%, whereas average Twitter CTR is 1.64%.

Top Strategies for Micro Influencer Marketing

So, here we’re providing latest and top strategies for doing Micro Influencer marketing. Studies have revealed that Micro Influencers generally focus on certain factors to maximize the clicks and retweets count on different social media platforms. Micro Influencers have undertaken some strategies on Twitter marketing, based on the engagement facts and figures. Some of those instances are:
1. A tweet that clearly states the offers performs better than the tweets with vague copies. They receive:

18% more clicks and
29.8% more retweets

2. It has been noticed that 18% CTR can be achieved with compelling headlines.
3. A tweet with average copy got 98 clicks, whereas a headline-based tweet got 110 clicks.
4. A tweet with 1-2 hashtags (#) has 21% higher engagement than a tweet with 3-4.
5. A tweet with images receives 18% more CTR.